Dash of Fashion is now open in Wetumpka.
Owner Jenna Wright has brought her upscale consignment selection of clothing to Company Street and it was well received on opening day last Wednesday.
“Everyone has been very supportive,” Wright said. “Several business owners have introduced themselves to me and talked. Some have even shopped.”
Wright wasn’t sure what to expect on the first day.
“I thought we would be busier with consignment than shoppers, but it has been very steady,” Wright said. “We have been very busy. There hasn’t been five minutes that I haven’t had somebody to help.”
All of the clothing in Dash of Fashion is consignment and very little of it is new. There are options for women, men and children. The clothing is gently used in most cases.
“On the men’s side we have more name brands like Polo, Nike, Under Armour and Adidas,” Wright said. “On the women's side we take a lot of brands but are very picky. We have to look at it and see if it is something we take. We don’t take as many dress clothes as we do cute tops, cute pants. Most everything is casual.”
Wright opened Dash of Fashion in Tallassee when she purchased the business in 2013. Three years ago an Eclectic location was opened.
“We had an abundance of consignment and nowhere to put it so we opened in Eclectic to split it up,” Wright said. “Eclectic has been really good. The people have been really supportive. The businesses are supportive. Overall it has been good.”
Customers had been approaching Wright about coming to Wetumpka for almost two years. Wright saw declining foot traffic in downtown Tallassee and when the truck wrecked on the front door, the decision to move to Wetumpka was sped up. In six weeks Wright and family moved the store. Hours are still being determined as Wright looks at the shopping patterns of customers.
“We are trying to figure out what works best with this location and with the Eclectic location staying open,” Wright said. We are hoping to eventually be Tuesday through Saturday or Monday through Saturday like Eclectic.”
