Backpack giveaway

(File) Supplies quickly ran out as TCC Cellular Verizon Wireless gave away 200 bookbags to area students last year.

The Tallassee and Wetumpka Verizon stores along with nearly 750 other participating TCC and Wireless Zone stores are inviting local families to their locations on Sunday, Aug. 1, between 1-4 p.m. to pick up a backpack filled with pencils, paper, a pencil box, a ruler, folders and glue. Supplies are limited and only one backpack per child present will be given away on a first-come, first-served basis.

Since 2013, TCC has donated 1.2 million backpacks filled with supplies to students nationwide to ensure children are well prepared for the start of the school year. TCC will also award three students each $10,000 college scholarship.

"The start of the school year is an exciting time, and we are thrilled to support the education of the youth in our communities through our School Rocks Backpack Giveaway," said Scott Moorehead, CEO of Round Room, parent company of TCC. "By providing families across the country with essential school supplies, we're easing the back-to-school shopping burden and helping set children up for success."

According to the National Retail Federation, American families with school-aged children spent an average of $789.49 on school supplies in 2020 — totaling $33.9 billion spent in America last year on school supplies alone. TCC is working to ease the strain of rising school supplies costs through its annual program.

For a list of TCC stores participating in the School Rocks Backpack Giveaway or to find a store near you, visit Each participating TCC store will donate up to 150 backpacks with all leftovers being donated to local schools.

Supporters of the School Rocks Backpack Giveaway are encouraged to use hashtags #SchoolRocks and #BetterTogether on Instagram and Twitter to help spread the word.

Each store location will adhere to local and CDC guidelines to provide a safe environment for event attendees and TCC employees.

TCC is a Culture of Good, Inc. company and makes ongoing investments in the local communities where it operates. Recently, the company donated $50,000 to in-person children's summer camps as part of its annual Kids Rock program. Additionally, in 2021, TCC donated more than 500 appreciation boxes to schools nationwide honoring teachers juggling education hurdles caused by the coronavirus pandemic. The company's nonprofit organization, TCC Gives, recently surpassed $2.5 million in donations to local nonprofits across the country as well.